6 REASONS WHY SMALL BUSINESS NEED A WEBSITE
How often do you search for products and services online before actually going out looking for it?
More times than not, you probably use the Internet for most of your needs as a consumer.
With everything going digital, how well are small businesses coping?
In short, businesses that have a web presence perform better than those that don’t. It seems that in this day and age, even the smallest of businesses could benefit from websites.
Here are 6 reasons why small businesses need websites!
1. It serves as an online face of your business.
Now more than ever, your customers expect to be able to find information about your company online. In fact, most consumers now do research online before they make a purchase, even if it’s to buy something from their local shop. If you don’t have a website, you’re sending a message that your business is stuck in the Dark Ages, or that you’re not interested in finding new customers—and neither of these is messages that you probably want to be sending.
They don’t need a lot of info or a complicated, multi-page encyclopedia about you. Just a few simple pages are usually more than enough, as long as it has basic information that’s tailored to their needs and very easy to find.
2. Your Business is Never Closed
The website is there 24/7. It sells and promotes your services and products all the time.
While you don’t want to spend all day in your office and work until 3 or 4 AM. Many people are doing research about their next buy at that time.
3. You Can Target A Bigger Market
Your local market will be wider, you will be in front of potential clients that weren’t in touch with your brand before. No matter if you sell products or services. With your online presence, It not only makes a business recognizable from the rest. It’s the personality that consumers come to know and trust.
Competition is fiercely digital these days. This is a big reason why small businesses need websites.
The majority of small businesses have an online presence. Whether they have a website, social media accounts, or both, small businesses, in general, have caught on.
But those that don’t have a website simply can’t compete with the companies that do.
Online consumers are only going to see businesses that have websites.
That means all other businesses that don’t have a web presence will stay in the dark. Meanwhile, businesses with websites will outshine them.
Small Businesses Need to Compete with Consumer Expectations
Additionally, consumers don’t take businesses seriously if they don’t have a web presence. To them, if businesses aren’t investing in web presence, they must not care about their performance.
5.Showcase Your Work or What Was Accomplished With Your Product or Service
The website presents a great opportunity for you and your business to show what you have already done.
Not only what you have done, but how you or your product helped other people and businesses to solve their problem.
Whatever your niche, you can showcase your work and how your product or services can help solve your client’s problems.
5.save money and time
Whatever your business is selling, services or products. Your website can answer many questions from your customers.
This can take much time in your busy schedule. Answering questions on your phone or email (of course there will still be emails) this takes time.
But your website is usually the first contact with your potential clients. And if you can answer their questions before they contact your business you can do them a big favor.
The best part as mentioned above it’s always available to provide value to your customers.
The time that you save here, can now be a time that you invest in your business growth and development.
Your website can save you money on printing marketing material. Everything that you would print can now be provided on your website.
And I mean everything.
Do you want to offer discount coupons? No problem, you can offer a discount on your website as a pdf. And get a new subscriber in the process.
Are you planning to have a new catalog? Sure offer it on your website and allow your visitors to download the catalog in pdf format.
You can get a new subscriber and you allow them to view the catalog when they want to and whenever they feel like it.
Also, with the right marketing campaign, you can have targeted audience eyes on your offer in no time.
If you build a large subscriber list you can save money on flyers, brochures, and offers.
If you are wondering how, you can now send your subscribers an offer, flyer or any other material directly to their email.
6. Collect Customer Information
A business website is a platform for learning about your audience (and potential audience.
It opens an opportunity to collect information about your customers and then tailor your interactions to their preferences.
For example, collect email addresses of site visitors to learn who about who visits your website. Then, communicate with them through a regular newsletter. Use this email list to share special offers and promotions and advertise new products or offerings.
Final Takeaway: The Price of Having a Website Is Much Lower than the Price of Getting Left Behind
29% of small businesses still don’t have a website. That’s more than a quarter of small businesses still left in the dark, unable to compete and get the recognition they deserve!
Do you own a small business? Are you part of the 29% that still doesn’t have a web presence?
Don’t let your business stay in the dark another day! Get your website up and running today.